Daily Front Row

2012 November 30

Zara's Ultimate Green Detox

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Zara
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(NEW YORK) Nine days after Greenpeace launched their "Toxic Threads: The Big Fashion Stitch-Up" report in Beijing, Zara decided to go green with a major toxic detox. The retail giant has promised to eradicate all releases of hazardous chemicals during production. By March 2013, both Zara and parent company, Inditex, will require 20 suppliers from their facilities to disclose all releases of toxic chemicals to neighboring communities with the goal of zero hazardous waste by 2020.

On November 20th, Greenpeace released a test report showing the presence of toxic chemicals in garments from 20 global fashion brands. Since the controversial report, more than 315,000 people have joined the campaign, voicing their support on Facebook and Twitter. Additionally, 700 participants protested in front of 80 Zara locations. This victory represents the latest in a series of Greenpeace campaigns targeting high profile brands from Mattel to Victoria's Secret.