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2012 March 26

Wes Gordon On His Jones New York Collab, Haircuts, Mandals, and More

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Wes Gordon Wes Gordon
Billy Farrell Agency
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(NEW YORK) Way to go, Wes: the adorbs designer (and Daily fave) brought his wunderkind talents to Bloomingdale's earlier this month with the launch of his Jones New York collab. Sounds like the younger, hipper, shallower-pocketed masses have been responding well to a more affordable form of Wes Gordon; no shocker there. Your Daily rang Gordon up to discuss his new customer base, his hair, and his tour of (trunk show) duty…

How did the much tamer price point of your Jones New York collab impact the production values?
They didn’t cut any corners—I’m being 100 percent serious—so I didn’t experience any of that heartbreak of doing a lower price point, where you fall in love with a certain material but it comes out looking totally different. We stuck with every fabric that I brought to the first meeting, all the way through the process. There are real leather sleeves on one piece, for instance. There’s a really gorgeous silk top in the collection that could very easily pass as a $850 blouse. I was so proud of the production. 

Sounds like you’re hopping around the country to promote the line first hand!
I’m doing public appearances for the Jones New York line, and at the same time I’m going around doing trunk shows for my collection at Neiman Marcus stores and taking pre-orders on fall. I kind of live in airports at the moment! I spent about two hours doing an appearance at Bloomingdale’s in New York recently—I got there half an hour early to dress the models. There was also a DJ, macaroons, and drinks, so it felt more like a party than a PA. 

Do you ever worry about the turnout at your public appearances?
I turn into such a salesman. I basically corner ladies who are wandering through the store and try to sell them a jacket. Really, there could be one person there and I’d be happy. I just like to sell somebody something. 

What kind of salesman are you? Any persuasion tricks we can crib?
The first battle is getting people to try clothes on. These [Jones New York] pieces are so great that once they try them on, they almost always end up buying something. 

Do you do lots of autographs and photos at these PAs?
No, I’m not there yet! I think I’ve been asked for an autograph, like, twice in my life. And it was probably because people were confusing me with somebody else. 

Any guesses about the doppleganger you’re getting mistaken for?
Who knows…probably Justin Bieber. Not really; that’s way too flattering to myself! I’ve probably been mistaken for someone horrible and old. 

Are you ever asked to hold someone’s baby in a photo or anything unusual?
Not really. I was asked to sign a t-shirt once, at Fashion’s Night Out. But that represents 50 percent of the autographs that I’ve given in my entire life. 

We love your coif. What does your hair look like right now?
I just got a haircut, actually! I was looking a little badly groomed, so I went and got a cut before the Frick thing. It’s pretty short—a very short summer ‘do, I guess. 

How much time do you typically spend on your locks?
None! I do nothing to my hair; I get out of the shower, brush it, and it just dries. It’d probably look better if I did something, actually.

Since you're spending lots of quality time at the airport lately, what's your favorite gateside haunt?
I fly Delta, because I’m from Atlanta, so I’m often in JFK. My routine is to go to the Balducci’s and eat my food in the Delta Crown Room Club right above it.

What’s your Balducci’s order?
They make a really good grilled cheese.

And when you’re not at an airport, do you and your WWD reporter roommate chat business?
We’re like passing ships in the night! I don’t see here nearly as often as I’d like to, because she works in the evenings covering parties. When we do see each other, it’s over delivery food and The Real Housewives of Beverly Hills. It’s very unglamorous.

Back in the office…what are the biggest careerwear faux pas around?
I know a lot of girls my age who work in creative fields, including fashion, and have so much freedom with what they can wear that they take for granted. But then again, plenty of people work at banks and who are expected wear suits to work—the biggest mistake is viewing it like a uniform and thinking you have to dress like a 65-year-old. There are youthful options out there—they’re kind of hard to find, but they exist. 

Do creative industry types ever get too creative with their getups?
I’m sitting here in a t-shirt and jeans and driving shoes right now—the whole idea of having to wear a suit to the office is so foreign. But sandals are something I would never wear to the office. As a guy, I just think it’s gross!

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