2010 August 12
W Hotels Presents...
BILLY FARRELL / PatrickMcMullan.com View Gallery
(NEW YORK) Bryant Park frequenters during past Mercedes-Benz Fashion Weeks are no doubt as familiar with the runway as they were with the backstage areas—namely, the W Hotels Lounge, where weary show-goers could enjoy a glass of champers and a visit from Heidi Klum or J.Lo. This season, however, the hotel magnate will take the spotlight rather than the backstage. The brand will host the presentations of Monique Péan, Bibhu Mohapatra, Sophie Theallet, and Rebecca Moses at Lincoln Center’s Box, the presentation space of the Tents. After the show is over, the designers will carry on in their partnership with W. As part of the program called Fashion Next, the four designers will travel to W hotels worldwide for trunk shows, and will design exclusive pieces for W’s Spring 2011 Global Glam fashion and accessories collection.
Péan, Mohapatra, Theallet, and Moses join the likes of Porcelain, Behnaz Sarafpour, Fallon, Kara Ross, Minnie Mortimer, Olivia Harris, Duro Olowu, Christys of London, Roberta Freymann, Simone, Melissa Obadash, Lulu Frost, Saga Furs, Leigh & Luca, and Gigi Mortimer, who have contributed to W’s Spring 2011 Global Glam collection, curated by W global fashion director Amanda Ross. On September 12, the collection itself, inspired by W London-Leicester Square, W St. Petersburg, and W Retreat & Spa-Vieques Island, will be presented at the Box at Lincoln Center, and will be available in W stores and online in October.
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