2012 April 9
Vena Cava Inks Deal With LF USA
Patrick McMullan View Gallery
(NEW YORK) After a brief five-month hiatus described as a "regrouping" time, Vena Cava is back in action. LF USA, the US branch of Hong Kong company Li & Fung Limited, has signed a master licensing and design agreement with Sophie Buhai and Lisa Mayock to expand the Vena Cava line. In addition, the design duo will take on a consulting role with LF USA as the company targets the 18 to 35-year-old customer and expands their portfolio of contemporary designers. Currently, the LF USA roster boasts partnerships with labels such as Rachel Zoe, Ellen Tracy, and Keds Apparel.
“What really attracted us to [Mayock and Buhai] is their very specific understanding of a new customer that is emerging, that I think is very important to all of us in the industry right now," LF USA president Rick Darling told WWD.
As for all those exit rumors, Buhai set the record straight. “We just hit a point where we realized that in order to take [Vena Cava] where we wanted to take it in terms of our vision, we had to get some investment help. We were in no way going to shut down Vena Cava," Buhai told WWD. “What we loved about Li & Fung is that they felt strongly about giving us total creative control, even with some really far-out branding ideas." Those outside-the-box concepts include indie 'zines, exclusive dinner presentations, and online garage sales. Next up? Buhai and Mayock plan to add homeware, menswear, movies, and more print publications into the Vena Cava mix.
“[LF USA] understands we have something to offer," said Mayock to WWD. "Not just design, but our perspective as designers as well."
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