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2011 December 5

Valentino Launches Virtual Museum, Anne Hathaway Hosts

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Anne Hathaway, Franca Sozzani, Giancarlo Giammetti and Valentino Anne Hathaway, Franca Sozzani, Giancarlo Giammetti and Valentino
Billy Farrell Agency
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(NEW YORK) It's here! Valentino and Giancarlo Giammetti officially launched the Valentino Garavani Virtual Museum at a press conference at the MoMA this morning hosted by Anne Hathaway. Visitors can now download the groundbreaking free desktop exhibition showcasing his five decade career. With over 10,000 square meters of virtual space, Valentino's archive can be digitally viewed in detail with interviews, videos of nine exhibitions and events, a master class with Valentino, and a media library with 5,000 images including dresses, photos, drawings and 180 fashion show videos. Giammetti declined to discuss the venture's price tag, but admitted to the crowd that the duo is personally funding the project; they plan to keep updating it on a regular basis. 

Hathaway came straight from appearing at The Kennedy Center Honors last night in Washington, D.C. and admitted she hadn't slept yet, but didn't want to be anywhere else. "A few weeks ago Giancarlo and Valentino asked me to be godmother of this event," she told the crowd including Franca Sozzani, Eric Wilson, FIT's Valerie Steele, and dozens of FIT students. "I told them that due to conflicts there was absolutely no way. They persisted and tracked me down and explained to me what this was all about. Once I understood, I knew there was absolutely nothing that would keep me from being here today. Today we are witnessing the birth of a revolution and I do not believe that word is hyperbolic. This will change art, the art world and how we experience art forever."

Also on hand to fête the virtual ribbon-cutting of this fashionable museum prototype of tomorrow? 
Hugh Jackman, spending his day off from his one-man Broadway show to make a surprise appearance for the occasion. The museum was created by Giammetti and designed and produced by Novacom Associés in Paris in collaboration with Kinmonth-Monfreda Design Project in London. 
EDDIE ROCHE




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