2013 April 17
UNIQLO's Night(s) At The Museum
(NEW YORK) Talk about neighbors we wouldn't mind having...Today, MoMA and UNIQLO announced a partnership that has the Japanese retailer becoming the exclusive, multi-year corporate sponsor of the Museum's Friday night free admission program. The gratis dose of culture involves free access to the museum and all exhibitions from 4:00 to 8:00 p.m. every Friday, all year long. The new program will launch May 3rd. Swag alert! The first 1,000 visitors will go home with a special UNIQLO tote bag. Next month, the museum will also begin extending their schedule to seven days a week.
"MoMA is my favorite museum in the world," Tadashi Yanai, Chairman, President and CEO of UNIQLO's parent company, Fast Retailing, said in a statement. "I am very pleased that we could open our UNIQLO flagship store on the same street as MoMA in New York City. It is an honor for us to be neighbors with MoMA on 53rd Street." Last year, the company partnered with the museum to sponsor its "Tokyo 1955-1970, A New Avant Garde" exhibition.
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