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2013 July 18

jcpenney Launches Joe Fresh Kids Line

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(NEW YORK) Sorting out your back-to-school budget for the brood? Joe Fresh Kids is launching at almost 700 jcpenney stores nationwide and on this summer. The news comes on the heels of Joe Fresh's womenswear launch at jcpenney in March, so now moms can shop for themselves and for the kids. The line has the fam covered in sizes newborn to 14, at prices ranging from $8 to $39 and will include everything from outerwear, t-shirts, dresses, hoodies, sweaters, pants, and jeans. You name it, they've got it. What's more? Starting August 1st, any shoe or backpack purchase will come with a free customization kit so kids can unleash their innner designer and deck out their own duds. Too cool for school. 

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