2012 September 20
Suno Gets Digitally Curated By Grazia Italia's Tamu McPherson
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(NEW YORK) In August, Suno premiered their sneaker ambassador program; just a month later, Max Osterweis and Erin Beatty are embarking on a new printastic endeavor, debuting a seasonal guest curator section on their site. Jumpstarting the initiative? Editor-in-chief of Grazia.it and founder of fashion blog All the Pretty Birds, Tamu McPherson will showcase how Suno factors into her everyday life through the gig. Prior to helming Grazia Italia's site, McPherson was named fashion director of Grazia.it in early 2011.
The seasonal guest curator section is similar to the sneaker ambassador program's premise, which tapped Susie Bubble and Pamela Love to model the brand's second collection of sporty kicks. The women were asked to photo-document themselves wearing Suno sneakers on their travels and in daily life. Looks like Suno's website, relaunched last year, is not only driving the brand's e-commerce but also bridging the gap between designers, bloggers, and editors.
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