2012 October 12
Steve DeLuca Named SVP and Publishing Director at AmEx Publishing
Billy Farrell Agency View Gallery
(NEW YORK) Steve DeLuca's two and a half years as VP and publisher at Departures and Black Ink have evidently been pretty flush times for parent company American Express Publishing: DeLuca was promoted today to SVP and publishing director at the company, a newly-created role. In addition to his luxury ad-luring duties at Departures and Black Ink, the company's two closed-circulation titles for Platinum and Centurion (aka 'black card') AmEx cardholders, DeLuca will oversee Travel + Leisure. The concurrent internal tapping of Jay Meyer, Food & Wine's VP and associate publisher for the past five years, as T+L's newest publisher. The duo will work closely together on the travel glossy in their new capacities.
As for the heightened title and wider breadth of responsibilities for DeLuca, "this is the right time to position and create further dominance in the luxury travel category through the alignment of the preeminent Departures and Travel + Leisure brands," said AmEx Publishing president and CEO Ed Kelly in a statement. Since joining the company in 2010, DeLuca's tenure overseeing the business side of the company's plumiest titles has amounted to an ad revenue increase of 62 percent, 147 new advertisers, and 44 percent more ad pages.
DeLuca's publishing career began at Details as sales development manager (at which, a string of stints later, he became VP and publisher in April 2008), included associate publisher gigs at Vanity Fair, Condé Nast Traveler, Maxim and InStyle. In addition, DeLuca was publisher at Rolling Stone from 2004 to 2006 before heading back to Details.
Back in September, DeLuca told The Daily about his job: "I don’t think it’s the easiest, but I’d say it’s the most fun! I love helping our clients solve their business needs; we’re a great magazine, but more importantly, we’re a marketing solution." What solutions and successes are up DeLuca's sleeve for T+L? Consider us intrigued...
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