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2012 November 26

Sam & Libby Heads to Target

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Libby and Sam Edelman Libby and Sam Edelman
Patrick McMullan
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(NEW YORK) Shoe stalwart Sam & Libby is back in action at a more affordable price point, thanks to an alignment with Target that will debut on May 5, 2013. The eponymous brand of couple Sam and Libby Edelman debuted in 1987, was sold to Maxwell Shoe Co. in 1996; eight years later, Jones Group acquired Maxwell. Two months ago, Brown Shoe Co. snapped up Sam & Libby from Jones Group's roster of contemporary brands. 

"Sam and Libby have an incredible understanding of the women that wear their shoes,” said Diane Sullivan, president and CEO of Brown Shoe Company, in a statement. “They not only know what is relevant to her, but they also know how she thinks and feels about fashion, and this is how they always manage to capture her imagination."

Prior to September's purchase of the Sam & Libby label, Brown, which owns over 1,300 Famous Footwear and Naturalizer retail outposts and designs lines like Dr. Scholl's Shoes and Franco Sarto, acquired Edelman Shoe in 2010. Edelman Shoe also includes the Sam Edelman line, sold at the label's Soho flagship as well as retailers like Bloomingdale's, Asos, Nordstrom, Piperlime, Shopbop, SINGER 22, and Urban Outfitters. 

“Sam and Libby are pioneers in the footwear industry, and this partnership delivers the designer fashion and affordable prices our guests love finding at Target,” said Trish Adams, senior vice president of apparel and accessories at Target.

The exclusive slew of Target-sold kicks will include 20 styles, with prices starting at $25; the Edelmans worked closely with the affordable megastore on the design process. Sam & Libby's reboot will hit the selling floors of all Target locations, as well as its e-commerce counterpart, where additional colors of certain styles will be on offer.
ALEXANDRA ILYASHOV




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