Daily Front Row

2010 May 5

Rodarte's Breathless New Project

Comments | | Print

Jean-Paul Belmondo and Jean Seberg in Breathless
View Gallery

(NEW YORK) Black Swan, Bastard…Rodarte’s Kate and Laura Mulleavy have been dabbling in film more and more these days, and their latest project is just as impressive. In honor of the 50^th anniversary release of the Jean-Luc Godard classic, Breathless, the sisters have collaborated with Rialto pictures to create two limited-edition tees inspired by the film. "Godard reformulated the visual language through which stories are told,” said Laura Mulleavy in a statement. “He is a renegade. In Breathless, he broke all of the rules and formulas within the lexicon of film. His use of wordplay, his interest in time, and his ability to translate stream of consciousness writing to images was groundbreaking.”

One tee will be based on the New York Herald Tribune shirt worn in the film by Jean Seberg, while the other will be an original design inspired by the film. Both will be available at Barneys New York, Colette, and Dover Street Market.  The Mulleavys will also create window displays inspired by Breathless at the aforementioned boutiquess (Barneys' New York and Los Angeles locations only.) In addition to the tees, the Mulleavys will work with graphic designer Patrick Li to create a new poster for the movie’s special release. "We know that Breathless has inspired generations of filmmakers,” said Rialto founder and co-president Bruce Goldstein, “but its cool style also fired the imaginations of many other kinds of creative people like the Mulleavys.”
EMILY GYBEN