2012 June 20
Richard Chai, Hilary Rhoda, and Effen Hit The Electric Room (To Make A DIFFA-rence)
(NEW YORK) Vodka, fashion folks, and a touch of a charity tie-in: so much to love! Last eve, Richard Chai threw a cocktail shindig with Effen Vodka at the Electric Room and unveiled the custom gown in a shark-y gray, designed to get auctioned off with proceeds going to DIFFA (Design Industries Foundation Fighting AIDS). On hand to model the sophisticated, pared-down flowy frock, which is Chai's second project with DIFFA and Effen? Chai's longtime pal, Hilary Rhoda. The Effen cocktails (a potent, mostly-vodka "Cucumber Sartorialist," anyone?) circulated avec tuna tartare cones, bite-sized crabcakes, spoonfuls of parm risotto, and quartered artichokes wrapped in prosciutto. Your Daily snagged the designer-mod duo to discuss the collab, their stances on taking shots, and more...
BY ALEXANDRA ILYASHOV
How did you two pair up?
RC: I've known Hilary since she started modelling. When we were looking for someone to wear the dress, I immediately thought of Hilary. With Effen there's a whole approval process, and when I suggested Hilary, they said absolutely. That was it!
Are there Effen bottles littering your studio currently?
RC: They're really gracious, and they've sent over cases. I mean, a case...but I haven't gone through it yet. I'm still working on it!
What's it like working with the Effen crew?
RC: They're really lovely people, and they have such a respect for the integrity of design. Their vodka is such a quality product, and even the bottle is designed thoughtfully. I subscribe to a lot of the same approaches in my own design philosophy.
Can you two handle shots of vodka, should the occasion arise?
HR: No, no...
RC: I definitely cannot! We're wine drinkers, actually. I can drink vodka every now and then but I can't say I'm as versed in vodkas as I am in, say, sake. But when I first tried Effen, I knew it was good because it didn't have that sting to it.
How's the dress feel, Hilary?
HR: Amazing! I went in for a fitting last week, and it was perfect!
RC: Just bear in mind, she's an easy fit. [laughs]
Where do you want to wear this Effen-inspired Richard Chai frock?
HR: Anywhere! It could be dressed up or down, and the detailing is so amazing.
What should Richard design for you next, with Effen as inspiration?
HR: Since I've got this gown already, I think a fun, flirty cocktail dress! Like his Richard Chai LOVE collection.
Want to stay chez Karl Lagerfeld? The designer has signed on to create a signature hotel in Macau, China which will welcome guests come 2017. Lagerfeld's major hospitality endeavor...
Phoebe Arnold, formerly fashion director at Ponystep, has been named senior editor at LOVE...David Perel, formerly president at Next Act Media, has been named editorial director at...
Big shuffles at Bauer Publishing: Dan Wakeford is out as EIC of In Touch and Life & Style, 12 years after joining the European mag company's stateside HQ. David Perel has been named...