Daily Front Row

2013 January 4

QVC Taps Angelina Jolie's Stylist, Jennifer Rade

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Jennifer Rade
Patrick McMullan View Gallery

(NEW YORK) Stylists still parlaying their influence into moneymaking retail avenues? Indeed. As for the latest celeb dresser to go the mass market branded route, QVC has inked a deal with Jennifer Rade. The prolific red carpet stylist counts the likes of Angelina Jolie, Amy Winehouse, P!nk, and Cher among her clients, and will design a capsule collection named Edge by Jen Rade that will debut during the shopping network's Red Carpet Style show on February 22. Joie! Expect three easy-to-wear pieces to drop live on Oscar weekend: a $75 maxidress, a lace tunic and camisole combo for $58, and a gold-studded topper for $40. Three additional items—denim trousers, a lace-edged top, and a lace pencil skirt—will launch in March. This is the second partnership for the A-list magnet, who currently has another collaboration on rack. Rade teamed up with German powerhouse Rena Lange in 2011 to expand the brand's eveningwear; the collection hit stores for Fall 2012.