2012 November 30
Net-a-Porter's Plans For Print
Patrick McMullan View Gallery
(NEW YORK) Net-a-Porter is in the process of parlaying its e-commerce and online editorial formula into a print product. The still-vague news came Wednesday when the company's CEO, Mark Sebba, made mention of a print mag in the works, as reported by Wired UK. "It isn't a secret that Net-a-Porter will be publishing a major fashion magazine within the next 12 months or so...Natalie [Massenet] approached the enterprise as a magazine editor," Sebba said at Business Leaders Network's "Making It Mobile" event in London earlier this week.
The potential new expansion in print would build off of the site's online editorial presence, as well as its recent slew of glossy-sourced hires. To wit: Lucy Yeomans, former EIC at Harper's Bazaar U.K., joined in March with the same title at Net-a-Porter, while Tess Macleod Smith became group publishing director at the company, which was also Smith's title at Hearst Corp. Net-a-Porter currently disperses its online edit content on its site, as well as its app in tablet form, which launched this past August. A specific date for the print unveiling has yet to be announced; same goes for any plans to staff up, or for any possible launch/distribution partners.
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