2014 February 3
Moda Operandi Delves Into Mobile Shopping With A New App
Patrick McMullan View Gallery
(NEW YORK) Moda Operandi is going one step further in the digital realm, just in time for NYFW: The pre-order e-tailer debuted their first shopping app in the Apple iTunes store, making their pre-ordering system more instantaneous. Like a fashion iteration of dating app Tinder, users swipe right when a favorable fresh-off-the-runway look pops up on the screen, and swipe left when less appealing looks crop up. Preferred getups will be added to a "watchlist", which sends out a notification as soon as the look is ready to be pre-ordered. Your phone or tablet will also buzz when new shows are added to the roster and are ready to be critiqued.
The Moda Operandi crew will be chiming in with their own wardrobe insights as well: Certain swipes will let you know how the MO staff feels about that particular look. So, you can make your shopping decisions knowing that Lauren Santo Domingo concurs with your style sentiments. According to WWD, Moda Operandi has seen an uptick in mobile purchasing from year-to-year. As for evidence of the demand for scoring MO buys via mobile means? Their largest purchase to date, which rang in at $90,000, was purchased via smart phone. So, who’s ready to shop?
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