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2010 July 28

Midsummer Media Madness: The Top 10 Shockers (So Far!)

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Stefano Tonchi Stefano Tonchi
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6) ALIONA LEAVES VOGUE RUSSIA

When: July 27

Shock Factor: 8.5 out of 10.  Aliona Doletskaya was as powerful as they come in Russian fashion. Her departure—after almost 13 years at the helm—has upset Moscow's delicate front-row hierarchy.

Fallout:  Jonathan Newhouse named her replacement this morning, as first reported by The Daily. The new Russian empress? A 40-year-old mother of two, Tatler Russia EIC Victoria Davydova.


7) PETER KAPLAN CONQUERS FAIRCHILD

When: July 14

Shock Factor: 7.9 out of 10. Although a legendary editor, khaki-addicted Kaplan has never been considered a "fashion guy."

Fallout: The ex-Observer editor begins his reign as editorial director on August 2. "I am honored to join Fairchild—the great global voice of fashion, retail, style and media reporting—as WWD celebrates its 100th birthday and turns its amazing heritage to the digital age," Kaplan said. Although a legendary editor, newsprint-addicted Kaplan has never been considered a "digital guy," either. Watch your back, Kushner!


8) CHRISTENSEN TO GLAMOUR

When: July 14

Shock Factor: 7.6 out of 10. Only a week after closing out her ten-year stint at the Times, The Daily broke the news that Anne Christensen, like Tonchi, would be heading to Condé as well, replacing Xanthipi Joannides at Glamour.

Fallout: “We’re really looking to increase our fashion pages, work with a new group of photographers to complement our existing amazing names, and just wrench it up a little, as they say in Spinal Tap,” EIC Cindi Leive told us. Also, to be seated front-row at Balenciaga.


9) STEPHEN DRUCKER MEANS BUSINESS

When: April 6

Shock Factor: 7.2 out of 10. Drucker is a well-liked guy, so the House Beautiful honcho's ascent to Town & Country (replacing Pamela Fiori) wasn’t much of a surprise. The fun part came when he started hiring.

Fallout: Drucker’s rescues thus far include Vogue lifer Billy Norwich and W's Danielle Stein.


10) TINA GAUDOIN QUITS WSJ.

When: June 17

Shock Factor: 7.0 out of 10. After two years, Gaudoin says she decided she missed London. We have no reason not to believe her.

Fallout:  Ongoing. Now that Domino editor/cult leader Deborah Needleman has returned to the fray after a year of “heavenly housewifery," unemployed lifestyle writers everywhere have reason to hope again.

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