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2011 January 19

Michael Kors' Rockefeller Center Takeover

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(NEW YORK) Michael Kors' flurry of store opening continues unabated. Today, the designer and his CEO, John Idol, announced the summer launch of a lifestyle flagship at 610 Fifth Avenue, located in the space currently occupied by Kenneth Cole between 49th Street and Channel Gardens. The 7,000-square foot space, featuring 15-foot ceilings, white marble floors, macassar wood displays, and Kors-ean details such as zebra hides, will feature RTW from the Michael Michael Kors line alongside accessories from the Michael Kors, Michael Michael Kors, and Kors Michael Kors collections. The Kenneth Cole flagship will shut its doors before April, as will eight other full-price locations.

“The opening of my lifestyle flagship boutique at Rockefeller Center is an extremely humbling and exciting reality,” Kors said. “As both a designer and a native New Yorker, what could be more incredible than a store in the heart of the city at Rockefeller Center?”

The Rockefeller Center opening coincides with the spring opening of a three-story Collection boutique this Spring. Located at 790 Madison Avenue at 67th Street, it will replace the brand's current outpost at 974 Madison (at 76th). The brand is also said to be considering a space on Los Angeles' Robertson Boulevard for its next lifestyle store. By the end of spring 2011, the Michael Kors brand will operate approximately 175 freestanding stores worldwide. Later this year, a Michael Kors Collection boutique will bow at the Peninsula Hong Kong, the first of 50 stores that Idol plans to open in the Greater China region over the next three years.
ASHLEY BAKER




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