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2012 November 14

Marie Claire's Huge Masthead Moves: Alex Gonzalez Joins, Nina Garcia Promoted

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Alex Gonzalez; Nina Garcia Alex Gonzalez; Nina Garcia
Patrick McMullan
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(NEW YORK) Major changes at Marie Claire keep marching on: Alex Gonzalez is joining the Hearst glossy's team as artistic director, and Nina Garcia has been bumped up from fashion director to creative director after three years at the title. “Alex’s impeccable taste and discerning eye will add a fresh point of view, and Nina truly embodies Marie Claire from a fashion and style perspective," MC editor-in-chief Anne Fulenwider said in a statement. "The combination of their talents will help build on our momentum to create something extraordinary." 

Gonzalez is quite the get for MC, given his successful revamp of W since being named creative director at the visuals-skewed Conde title in February 2011 and a storied industry history. To wit: Gonzalez's stints as creative director at GQ and the erstwhile Mirabella, plus a trifecta of relaunches to his artistic credit (German Vogue, Manner Vogue, and L'Uomo Vogue) and an early career turnaround effort as creative director at Italian glossy Flair.

Gonzalez will continue in his executive creative director capacity at AR New York, the fashion-focused ad agency he co-founded with Vogue design director Raul Martinez in 1996. Since Gonzalez's arrival at W a year and a half ago, both of AR's founders have been juggling artistic direction in-house at Conde titles with conceiving some of the very ads that fill those magazines' pages.

Meanwhile, Garcia will continue her expansion of MC's fashion coverage in her role as creative director and will "be responsible for further defining the brand's fashion footprint on multiple platforms and continuing to define the brand's style," according to a Hearst statement. Pre-Marie Claire, Garcia spent 13 years at Elle, eight of which she served as fashion director at the title before departing in April 2008. Garcia will also continue to appear on Project Runway.

As Marie Claire's aesthetic sensibilities gear up for some potential shake-ups given Gonzalez's arrival and Garcia's new role, let's recap the slew of editorial changes, shall we? In early September, Anne Fulenwider was named editor-in-chief at Marie Claire after Joanna Coles decamped for Cosmopolitan in the wake of Kate White's departure from the saucy mag, 14 years after becoming its EIC.

Garcia's promotion is effective immediately; Gonzalez will report to the Hearst Tower on Monday for his new MC gig.
ALEXANDRA ILYASHOV 




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