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2010 February 22

Major Movement at Michael Kors

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Anne Waterman Anne Waterman
BILLY FARRELL/PatrickMcMullan.com
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(NEW YORK) Michael Kors announced two significant executive appointments today. Anne Waterman has been named senior vice president, global image, and Jill Fishman has been named senior vice president of global marketing and licensing. Both will report to Michael Kors and the brand's CEO John Idol. Billy Daley, who has served as VP of public relations since January 2006, has left the company. His position will not be replaced. Katie Berkery, who will momentarily take a maternity leave, is expected to remain on board as director of public relations.

Waterman, who was most recently the company's senior vice president and fashion director, will now oversee all creative services along with public relations and special events.  A longtime veteran of the company, she has been actively involved in all aspects of the brand's development as an American sportswear house with an increasingly global presence. In the next 12 months, Michael Kors intends to add press offices in Milan, Munich, London, and Tokyo. “Anne has worked with me for almost 15 years and totally gets my point of view," said Michael Kors in a statement. "It was a logical progression as we expand on a global scale."

“As we expand globally, it makes sense that our communication with the public be housed under one division, one person," continued Michel Kors CEO John Idol. "Whether it’s a feature story, ad campaign, or event, the seamless progression from one to the next is essential in the fast paced environment we live in today."

Fishman, who joined Michael Kors Inc. in 2003, will now spearhead the marketing activities while continuing to oversee licensing. Her duties will include managing Kors' online presence, including the development of e-commerce and further digital marketing strategies. She will work closely with Kristen Campbell, a Calvin Klein vet who was named senior director of global marketing at Michael Kors in December 2009. "We are thrilled to have someone with Jill’s experience and business acumen focus on marketing to our consumer, which has a more broad definition in today’s world," said Idol. "She has a proven track record of success within our organization, and we look forward to her expanded role."
ASHLEY BAKER




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