News

News & Scoops


2013 February 15

Mag-vertorial Mayhem!

Comments | | Print

Net-A-Porter's Edit mag; Opening Ceremony's OC Annual Net-A-Porter's Edit mag; Opening Ceremony's OC Annual
View Gallery

(NEW YORK) Still catching up on your stack of Dailys in print? Of course you are! We saved a few gems from our glossy pages to share online apres-NYFW. First up, a branded-content primer... 
BY PAIGE REDDINGER  

The OC Annual 

Editor-in-Chief: Rory Satran
Vibe: Dazed & Confused meets Vice meets a Klonopin prescription  
Sample Contents: The debut issue has a sports theme. (Adam Kimmel gets cut at Clay! Masha Orlov hits the Reebok Sports Club!)
Price: $25 
Pages: 287
Estimated Weight: 3 pounds
Ad Count: Zero
Boldface Bylines: Bruce Weber, Terence Koh, Jessica Craig-Martin, Vice vets Jesse Pearson and Tim Barber, Theo Wenner, Roe Ethridge
Credits: Adidas has a whopping 75; American Apparel has 21


Acne Paper
Editor-in-Chief: Thomas Persson
Vibe: Fantastic Man meets The New York Review of Books 4 Kidz 
Sample Contents: “Walking With Fran Lebowitz, Guardian of the City of New York”   
Price: $17.99
Pages: 265
Estimated Weight: 2.5 pounds
Ad Count: One (Givenchy)
Boldface Bylines: Brigitte Lacombe, Vogue regular Eric Boman, Roe Ethridge, Mattias Karlsson, and stylist Marie Chaix
Room to Breathe: Karlsson’s fashion spread runs 18 pages, and Chaix’s shoot with Karlie Kloss takes up 11! 
Acne Credits: 20


Net-A-Porter.com
Editor-in-Chief
: Ex–Harper’s Bazaar UK EIC Lucy Yeomans
Vibe: Bazaar, but even more shoppable! A print version launches this fall.
Sample Contents: Hilary Rhoda, Liya Kebede, Karlie Kloss, and Natalia Vodianova “dish” about stuff. Ahem.
Ad Count: The gang’s all here! Jason Wu, W Hotels, Rolex, Jo Malone, Tiffany & Co. Watch your back, Carol Smith
Audience: 3.6 million
Best Quote: “I’m lucky at US Vogue as I’m given a bit more leeway and time, because I’m old, I think.”—Grace Coddington
Boldface Byline: Paolo Roversi!


Asos Magazine
 
Editor-in-Chief: Melissa Dick

Digital or Print? Les deux!
Vibe: Nylon meets…Nylon
Ad Count: L’Oreal, Colgate
Sample Contents: Azealia Banks and Aubrey Plaza have both done covers, and Mad Men star Vincent Kartheiser made yet another appearance in the January issue. Plus! Homeland star Morgan “Dana Brody” Saylor reveals her celeb crush (Chace Crawford).
Boldface Bylines: Ummm…
Product Pages: 20 
Bloggers Featured: 3
Advertorials: 2


TheAesthete.com

Editor-in-Chief: Adrian Mainella, host of Canada’s Fashion File TV show 
Vibe: Insider-y but accessible
Sample Contents: “Bret Easton Ellis Tells Us Why Porn Works”
Ad Count: Zero
Who’s Paying for It: Joe Mimran, Club Monaco founder and current owner of Canadian retail giant Joe Fresh 
Boldface Bylines:
Annabel Tollman, Frank de Jesus, Cintra Wilson, Julie Gilhart, Doug Friedman,
and just about every other sought after styliste-about-town 
What’s for Sale? Nada 
Best Quote: “The last book I read was Catcher in the Rye, and I wish I had caught her. Just kidding, and this will be the last question you ask me.” —Stanley Tucci 
What Else Is in the Mix? Michelle Harper confesses her love of wigs!




View All