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2013 May 14

Macy's Launches Three New Brands

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(NEW YORK) Macy's is in major revamp mode. In an effort to draw in the younger "Millennial" customer, the department store has launched three new collections. The first is QMack, a 13-piece line named after the label's fictional muse Quincey Mack. Stefani Greenfield, The Jones Group Inc.’s creative consultant and former CEO who spearheaded the project, described the brand to WWD as "Blake Lively meets Zoe Saldana" and "a mix between Charlotte and Carrie in Sex and the City." Expect casual workwear from shrunken blazers and cardigans to leather bombers, printed blouses, and trousers—all priced between $29 to $299. This is the first internal sportswear brand Jones Group has developed from the ground up. The womenswear brand is slated to bow in 150 Macy's stores and on starting August 1.

In addition to QMack, Macy's will also debut Maison Jules, a French-inspired line aimed at women 18 to 30. Prices will begin at $17.50 for basics and $59 for woven tops and dresses; pants will top out at $44. The first Maison Jules collection will hit 151 Macy's locations and online in August and gain traction with a marketing campaign shot by blogger Garance Doré starring French girl du moment Jeanne Damas.

As for the men? The retailer is launching a new private label called Bar III Carnaby Collection, an extension of the Bar III brand which was launched two years ago. The lineup features sports coats, dress shirts, neckwear, vests, trousers, and suit separates nodding to London's Savile Row, minus the made-to-measure price tag. Carnably Collection will be available in select Macy's and online on September 1, with pricing under the $300 mark.

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