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2012 March 15

Lucy Yeomans Exits Harper's Bazaar UK, Joins Net-a-porter as EIC

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Lucy Yeomans With Kate Winslet Lucy Yeomans With Kate Winslet
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(NEW YORK) Editorial powerhouse Lucy Yeomans, the young (yet seasoned) EIC of Harper's Bazaar UK, is leaving editorial for...editorial. She will be named editor-in-chief of Net-a-porter.com, reporting to Alison Loehnis, managing director of Net-a-Porter. With a worldwide readership of 3.5 million—an audience considerably larger than Bazaar's circ in the modest six figures—expect great ambitions indeed.

Meanwhile, Hearst Magazines UK announced that Jenny Dickinson, formerly acting editor at Elle U.K during Lorraine Candy's maternity leave, will take over as acting editor of Harper's Bazaar, and take on the position formally next month. Dickinson had previously served as deputy editor of Elle.

Yeomans celebrated her 10th anniversary at the title in 2011, as readership was up 40%. She was named EIC of what was then Harper's and Queen at age 29, and promptly remade the staid society title into a flashy fashion glossy that performed well at the newsstand while luring in luxury advertising dollars. Yeomans' unique sensibility and visual flair have made the mag a hit with media-watchers worldwide. "Sometimes, I wish we could be less ambitious, less exacting," she told The Daily in 2011. "Often, we’ll do a portfolio, and halfway through, in the middle of the madness, the budget is straining, everybody is exhausted, and I’m thinking, why didn’t we shoot just one person? Why did we need to have five different people from all different continents? You can’t be lazy when you’re making a magazine. You have to layer everything and make it a much, much richer experience for the reader."
ASHLEY BAKER




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