Daily Front Row

2012 July 30

Lia Sophia Launches Sister Line

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Lia Sophia's Sisters collection
Photo courtesy Lia Sophia View Gallery

(NEW YORK) Teenyboppers, rejoice! Lia Sophia is headed to a middle school near you with an adolescent-angled jewelry line inspired by creative directors Elena and Tory Kiam's two daughters Lia and—you guessed it—Sophia. The inaugural 49-piece collection, dubbed "Sisters," will feature an assortment of teen-friendly trinkets for the under-20 set including necklaces, pendants, lockets, and a covey of colorful friendship bracelets. The new collection will bow online at LiaSophia.com and through Lia Sophia's network of 30,000 sales advisors on Wednesday, August 1. Prices will range from $19 to $78.

Lia Sophia debuted in 1986 when entrepreneur Victor Kiam purchased a little known company called Act II Jewelry; he later rebranded the company as Lady Remington to align it with his already booming business, Remington Products. In 2004, Kiam's son, Tory Kiam, and his wife, Elena, renamed the company Lia Sophia. One year later, NYLON style editor-at-large Dani Stahl came on board for a one-off collection that's turned into a seven-year collaboration and added to the bijoutier's following, which includes red carpet regulars like Katy Perry and Oprah. This April, the 35-year-old family-owned company announced its strategic plan to expand internationally, focusing on growing jewelry markets in South America and Asia.