Daily Front Row

2012 July 18

Jason Wu Debuts Miss Wu at Nordstrom

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Jason Wu
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(NEW YORK) Jason Wu's latest way of wooing the lasses aims for the masses in lieu of the RTW crowd, but a few price points above Target, with his Miss Wu line at Nordstrom. The collection had been in the works prior to Wu's Target line, with talks between the designer and Jeffrey Kalinsky, Nordstrom's EVP of designer merchandising, tracing back over two years ago. 

Don't expect "Wu lite" with the latest venture, though. With descriptives like playful and downtown being banded about, the new form of Wu intends to contrast with his runway confections, and the obvious influences of his RTW on the bow-strewn, collar-peppered, A-lined getups in his Target collection. The designer's personality apparently inspired the Miss Wu aesthetic, while the name comes from the sketch of an owl that's become Wu's signature symbol. Prices for the spate of Miss Wu looks will range from $195 to $795; Jason Wu for Target ran the gamut from $19.99 to $59.99. 

Besides the widening scope of Wu's brand with the upcoming launch, the roll-out of Miss Wu is one of many projects on Nordstrom's docket. Last week, the department store announced plans to carry an edited array of Topshop looks on the selling floor; a week before that, Nordstrom confirmed its plans, and scheduled location, for its first NYC outpost. 

After one year of exclusively being carried in 49 Nordstrom stores and at Nordstrom.com, Miss Wu will expand its distribution globally and beyond the department store's racks. By year two in the world of Miss Wu? Accessories, potentially.
ALEXANDRA ILYASHOV