Daily Front Row

2012 October 9

Hugo Boss Teams Up With The National Theatre

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Claus-Dietrich Lahrs
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(NEW YORK) Contemporary meets costume for the Hugo Boss and National Theatre partnership. The German powerhouse and world-renowned London  theater are collaborating on sartorial pieces for actors to wear both on and off-stage, marking the first of such costume sponsorships. "The National Theatre [is] such an incredible British institution of talent with an exciting history and high calibre of performers," said Hugo Boss UK managing director Bernard Hake in a press release.

Damned by Despair, Tirso de Molina's 17th century adventure narrative about the intertwining lives of two strangers, was chosen as the premiere production in the year-long collab featuring both Boss-clad actors and pieces by costume designer Moritz Junge. The play opens tonight and will run until November 7.