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2012 June 11

H&M's Next Collab: Maison Martin Margiela?

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(NEW YORK) H&M may be angling toward the avant-garde by way of a fast fashion collaboration with Maison Martin Margiela, reports WWD. If the luxury partnership gets the green light, it will succeed H&M one-off alums like Stella McCartney, Karl Lagerfeld, Comme des Garçons, Marni, Jimmy Choo, Versace, Lanvin, and most recently, Vogue Japan fashion director Anna Dello Russo. Reps for either camp have yet to confirm the reports.

Maison Martin Margiela first hit the catwalk in 1988 as the brainchild of the enigmatic and notoriously media-shy designer Martin Margiela, who honed his tailoring skills at Jean Paul Gaultier and Hermés after graduating from Antwerp's Royal Academy of Fine Arts. Chez Margiela became synonymous with deconstructionism, oversized proportions, exposed hems, flea market-turned-couture separates, and a hoof-toe shoe, which became an insta-signature in 1992.

In 2002, Diesel acquired the Paris-based brand, and in December 2009, the company issued a press release announcing the official departure of the Belgian designer from his eponymous brand. Currently, Maison Martin Margiela offers an assortment of menswear, womenswear, fragrance, accessories, jewelry, and home decor—all designed by an in-house team.
MARIA DENARDO




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