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2013 June 24

Game On: Rachel Zoe Launches A Fashion App

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(NEW YORK) Maje news! Rachel Zoe is launching a fashion app with Crowdstar, a social gaming company. The app, which will be called Covet Fashion, will allow users to style current season looks on a virtual mannequin in competitions that will allow winners to be gifted with real life merchandise from brands. Zoe will judge the wannabe stylists to determine the winners, but users will also be allowed to shop their self-styled outfits through the app's mobile commerce platform. 

It's not the first time Zoe has gone virtual. Back in 2009, Ashton Kutcher made a guest appearance on The Rachel Zoe Project to have her style his web series Blah Girls, in which she also made an appearance on one episode as a virtual version of herself and gave birth to a cow (yes, that happened). While Zoe will be the first "style ambassador" to work with the launch of the app, she will be one of many celebrities, stylists, designers, and influencers planned to work with the app in the future.

The first brands to launch with the app include: Cut25 by Yigal Azrouël, Cynthia Rowley, Sigerson Morrison, Rebecca Minkoff, DKNY, Joie, Dannijo, Halston Heritage, Torn by Ronny Kobo, Hudson Jeans, Miguelina, Three Dots, Erin Fetherston, Mara Hoffman, Botkier, and more. The free app will be available on iPhones, iPads, and iPods, and is slated to launch next month.  




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