2010 March 1
Friday Night Sights
(MILAN) A bit of math: Ten shows, three accessory presentations, three cocktail parties, one dinner, one requisite Principe drop-in...let it suffice that Friday, March 26 may have been the most jam-packed day on the Milan calendar, well, ever. Editors scrambled to make everything, but two of the evening's utter musts involved Italian luxury giants Labelux and Bulgari.
The parent company of Bally, Derek Lam, Zagliani, and Solange Azagury-Partridge hosted a reception in a soaring, frescoed Zagliani showroom on via Durini, just downstairs from the designer Mauro Orietti-Carella's place. Lam had managed to get his collection to the city, despite the snowstorm brewing as he left. "It doesn't bother me, because after Milan, I'm heading to Jackson Hole," he revealed. "The Olympics have inspired me."
And then over at the Bulgari Hotel, CEO Francesco Trapani unveiled Bulgari’s latest advertising campaign (shot by Mert Alas and Marcus Piggot) alongside its star, Julianne Moore. The restaurant and its accompanying garden were designed by Simon Costin to not only host over 500 guests, but also show off Bulgari’s new Chandra bags. And most of those guests flocked instinctively to Moore, who was treated with a level of celebrity akin to Madonna. In fact, Clive Owen entered the place essentially unnoticed. Claire Danes dropped by for a few minutes, while Franca Sozzani, Fabien Baron, and Rachel Zoe lingered to sample the risotto, lobster salad, and crème brule—all rendered in miniature.
But that didn’t really quelch many appetites. The dinner circuit kicked into gear around 10 p.m., when Brian Atwood, Sally Singer and Solange Azagury-Patridge (avec entourage) showed up at Bice. It’s never too late for that telefono…or that grappa.
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