2012 April 3
Francisco Costa Designs a Brazil-Themed Macy's Capsule Line
Patrick McMullan View Gallery
(NEW YORK) Macy's is bringing much more than just flora (and faux fauna) from Brazil to 34th Street this spring: Francisco Costa will roll out a capsule collection as part of the department store's celebration of his homeland. The limited edition pieces, priced between $135 and $180, will be released under the name Francisco Costa for Calvin Klein, and will be available for two months in 80 or so Macy's locations and online, beginning May 15.
Costa culled inspiration for the line from Brazilian architecture and the sunsets, taking shape in classic CK form via fluid lines and crepe and jersey fabrications. The collection marks Costa's first time on the Macy's selling floor, as his designs as women's creative director for Calvin Klein Collection eclipse the department store's price points.
“This fresh, youthful line of dresses reflects both my roots and the modern, yet timeless spirit of Calvin Klein,” Costa told WWD. Macy's president and CEO Tom Murry called the collab a "wonderful brand-building opportunity," and the store's executive VP of marketing, Martine Reardon, described the line as "a huge coup for us." Look out for the store to announce more collabs with American and Brazilian designers as part of the seasonal theme, which will grace the bulk of Macy's 800 stores, though concentrated in 300 locations.
But one designer in Costa's orbit has already been confirmed. There's even more special edition CK to go around during Macy's "A Magical Journey to Brasil" festivities: Kevin Carrigan, global creative director for ck Calvin Klein, Calvin Klein, and Calvin Klein Jeans, whipped up a bright, pattern-filled spate of looks for the occasion, down to the brand's signature skivvies.
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