2012 March 27
ForbesLife's Redesign and Newsstand Debut
Courtesy Forbes View Gallery
(NEW YORK) Forbes' luxe lifestyle offshoot is back in action after a winter hiatus. The spring issue of bimonthly ForbesLife will be sold on newsstands for $6.99, a first since the mag's 1990 launch, in addition to being polybagged with its parent title. Around 50,000 copies hit select newsstands in New York, L.A., and Las Vegas yesterday, and the bulk of readers will get their 800,000 copies avec their Forbes every other month, according to Forbes reps.
A serious design spruce-up has occurred since ForbesLife's last issue, in December 2011, thanks to designers Robert Priest and Grace Lee of Priest+Lee. The duo has previously worked on O, The Oprah Magazine, Esquire, Conde Nast Portfolio, House & Garden, and More.
"After Forbes magazine's successful redesign 18 months ago, we finally had time to focus on ForbesLife," editor Randall Lane told The Daily.
Priest will continue to be involved with the title, and Forbes' staff will work on ForbesLife. In hiring news, Joseph DeAcetis will serve as fashion editor. Before joining Forbes last month, DeAcetis was previously fashion director at Playboy from 2005 to 2009. Additionally, the mag's photog roster includes Robert Trachtenberg, Harry Benson, Antoine Vergas, and Nigel Cox.
When the mag teased its revamped lifestyle vehicle online last month, it promised that ForbesLife would "...bring you inside their club, like a peer, offering rare and candid glimpses of how the rich, the ambitious and the successful live. We’ll tell you what’s hot, what’s not and introduce you to today’s taste makers."
Those taste makers include a first person account by Warren Buffett flanked by a slew of personal photos, Vente-Provee.com founder Jacques-Antoine Granjon sharing his personal guide to Paris, plus a lavish tour of "The Ultimate Man Cave," a manly Manhattan townhouse worth $27 million and home to billionaire Alexander Rovt. The "personality-driven covers" kick off with Elon Musk, Paypal founder, the "young, handsome and self made" former "L.A. playboy" with a houseful of young sons and an interest in finding "a way to colonize Mars." Yes, you read that correctly.
A style spread features a gaggle of cute, fresh-off-campus PGA Tour rookies donning "spring's most promising looks" (that translates to lots of Johnston & Murphy, a healthy dose of Gucci, plus Calvin Klein, Brunello Cucinelli, Bottega Veneta, etc.). Oenophiles will appreciate a vino tour with Robert M. Parker Jr. of Paris' finest pours, while three party pages celebrate "The Forbes Life" (which apparently includes fire-breathing, or shots on fire, or something of the sort).
Ad pages for the spring issue include a few luxury labels (like Dolce & Gabbana, Cartier, and Hermes), a number of watch purveyors, ample travel (including, say, the principality of Monaco), and premium member card services in the mix.
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