2011 November 14
UPDATED: Filipa Fino's Next Move? A Mag for Accessories Obsessives
Patrick McMullan View Gallery
(NEW YORK) Ex-Voguette Filipa Fino, the fashion tome's former senior accessories editor, is going eponymous and digital with her next endeavor: Fino File, a free monthly online magazine all about stylish accoutrements, which debuts in February. "This project has been in the pipeline for almost two years," Fino told the Daily. "I got the cyber bug when I started editing accessories at Vogue.com, and had more recognition for my work from the web than from the actual print issues. People would stop me and tell me they had purchased a bag I had recommended on our site; shoes that I mentioned in a post would sell out," Fino explained of her impetus to launch a digital publication. The magazine will also appeal to the impeccably dressed in training with its "Fino Girl" section aimed at teens and tweens, for which Fino consulted an expert: her 12-year-old daughter, Natalie.
On November 28, curious fashionistas can check out the 40-page holiday gift guide for a taste of how Fino is parlaying her 11 years of tastemaking at the Conde Nast title into her next chapter. Expect holiday wish lists from the likes of Tory Burch, Narciso Rodriguez, and Prabal Gurung. The guide's unveiling in in two weeks will also be filled with Fino's "ultimate finds," including "9 divine shoes" and a piece on Isa Tapia, accessories director at Ann Taylor who's launching her own well-heeled line in the spring. The Fino File gift guide is also, of course, timed appropriately with the post-turkey online shopper's bonanza of Cyber Monday. "I did not want to start a new magazine mid-season, but I felt readers were ready for holiday shopping in November," Fino said. "The actual first issue will launch in February as the new Spring season that will just be hitting stores." Most items in the gift guide as well as the monthly mag rolling out in 2012 will be readily available via e-commerce links.
Fino departed Vogue in late June amid tumultuous speculations as to why the beloved editrix was moving on; the next day, Fino announced, via Twitter, her freshly-founded Filipa Fino Consulting company. Back in August, Fino's upcoming venture, still shrouded in chicster-befuddling mystery, was described as "...a new digital proposition that will have the world see fashion as a complement to accessories, as opposed to the conventional other way around." Fittingly, Fino File's tagline is "fashion through the eyes of accessories."
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