Daily Front Row

2012 September 25

Entertainment Weekly Launches Style & Design Channel

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EW.com's new Style & Design section
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(NEW YORK) When Entertainment Weekly tapped associate entertainment editor Bronwyn Barnes from InStyle and publisher Karin Tracy from People StyleWatch a few months ago, rumors swirled about the pop culture staple's intentions. One reason behind the recent hires, particularly Barnes? Online fashion content expansion, in the form of EW.com's new Style & Design channel, which will highlight celebrity style in television, movies, and on the red carpet.

Barnes, now senior editor at EW, Style & Design aims to create a clear content message while not being boxed into the fashion category. The site is broken down into Behind The Scenes, Red Carpet, Hair and Makeup, and Guy Style segments, which creates a comprehensive and gender-expansive content platform. The channel shares a name with Time supplement Time Style & Design, which relaunched this year. The print supplement was issued on March 26 and September 17 as a standalone section in Time's U.S. edition. To discuss: Time Inc., publisher of both Entertainment Weekly and Time, allowing for a completely duplicated title in two different publications. 
ASHLEY TSCHUDIN