2012 September 25
Entertainment Weekly Launches Style & Design Channel
(NEW YORK) When Entertainment Weekly tapped associate entertainment editor Bronwyn Barnes from InStyle and publisher Karin Tracy from People StyleWatch a few months ago, rumors swirled about the pop culture staple's intentions. One reason behind the recent hires, particularly Barnes? Online fashion content expansion, in the form of EW.com's new Style & Design channel, which will highlight celebrity style in television, movies, and on the red carpet.
Barnes, now senior editor at EW, Style & Design aims to create a clear content message while not being boxed into the fashion category. The site is broken down into Behind The Scenes, Red Carpet, Hair and Makeup, and Guy Style segments, which creates a comprehensive and gender-expansive content platform. The channel shares a name with Time supplement Time Style & Design, which relaunched this year. The print supplement was issued on March 26 and September 17 as a standalone section in Time's U.S. edition. To discuss: Time Inc., publisher of both Entertainment Weekly and Time, allowing for a completely duplicated title in two different publications.
Forget any superstitions about the number 13 being unlucky: Swarovski is celebrating its many years (a baker's dozen, to be exact) of working with the CFDA Awards. To toast the occasion...
Opening Ceremony is planning to expand thanks to a minority investment from Boston-based Berkshire Partners. The investment company recently teamed up with former David Yurman CEO ...
Vogue is in the midst of a digital revamp, but you’ll have to wait until September to see the result. The fashion glossy’s online counterpart has been undergoing a total makeover...