Daily Front Row

2012 September 24

Emanuel Ungaro Relaunches, Names Fausto Puglisi Creative Director

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Emmanuel Ungaro
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(NEW YORK) Emanuel Ungaro is back on the map. Today, the brand signed a licensing deal with Italy's Aeffe, who also owns Moschino, Moschino Cheap and Chic, and Alberta Ferretti's brands. The license grants Aeffe global production and distribution rights with an additional option to take stake in Ungaro if sales targets are met. The deal is good for a period of seven years with the option to renew. As part of the brand relaunch, Aeffe enlisted Sicilian designer Fausto Puglisi as the new creative director. He will return Ungaro to Paris Fashion Week in March. 

"Emanuel Ungaro is a brand that has left a significant mark and still has a lot to say," said Aeffe chairman Massimo Ferretti. "Puglisi is a young talent with an international visibility, but with strong roots in our Latin world, and who will be able to turn it into a new and contemporary line." 

Puglisi is the seventh designer to work for Ungaro since the brand's founding designer retired in 2004. He succeeds Giambattista Valli, Vincent Dare, Peter Dundas, Esteban Cortazar, Giles Deacon and Estrella Archs. At the age of 20 and at the behest of stylists and international photogs, Puglisi designed an eponymous capsule collection in 2006. In September 2012, he presented his third collection of ready-to-wear during Milan Fashion Week.
ASHLEY TSCHUDIN