Daily Front Row

2011 March 14

David Kang Named Hearst's Creative Director Of Content Extensions

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David Kang
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(NEW YORK) David Kang joins Hearst in the newly-created position of creative director, content extensions. He will oversee multimedia extensions of the publishing powerhouse's myriad print and digital brands. The debut of this role, and the addition of Kang to the Hearst staff, is part of the company's push to integrate and innovate its spectrum of branded content. Kang will be responsible for "leveraging our rich content and editorial franchises onto multiple platforms," said David Carey, president of Hearst Magazines, in a statement today.

Kang will work closely with Jacqueline Deval, vice president and publisher of Hearst Books. Since Deval arrived in the Hearst Books division 17 years ago, the lit publishing arm of Hearst has expanded from releasing nine books annually to its current count of 45 titles per year. A business development executive for the content extensions team will be announced soon, and the group will report to John Loughlin, Hearst Magazines' executive vice president and general manager.

Until the end of 2010, Kang was senior vice president and general manager of Rodale.com for three and a half years. In this former capacity, Kang executed strategic planning and devised new modes of digital brand extensions including the successful Eat This, Not That! brand, the "no-diet weight loss solution" derived from a popular feature in Men's Heath. Previously, Kang was senior vice president of entertainment, at Major League Baseball Advanced Media, senior vice president of strategic development and new media at artist management company The Firm and senior vice president of new technology and strategic development at BMG. In addition, Kang has consulted in various capacities on media, entertainment and digital strategy, and has been on the Harvard Business School faculty, one of his alma maters.
ALEXANDRA ILYASHOV