2013 May 2
Vogue and Wired Are Condé Nast Entertainment's Next Vid Pursuits
Patrick McMullan View Gallery
(NEW YORK) Condé Nast Entertainment unfurled its second phase of video channels based on its toniest newsstand titles yesterday at a Newfront presentation, first targeting the rather disparate crowds of fashionettes and tech titans. The newest spate of glossies to go the original programming route include Vogue, which will bow in video form next Wednesday, and Wired, which will unroll a channel on May 15.
Back in March, the publishing house's Entertainment division, helmed by TV exec alum Dawn Ostroff, debuted GQ and Glamour as the first channels, with the nebulous promise of further mags to go the video route. Vogue's content will include a Hamish Bowles-hosted series cheekily called Vintage Bowles, a cooking series with Elettra Wiedemann, a CFDA/Vogue Fashion Fund docu-drama, Vogue Jeanius for denim fanatics, and, unsurprisingly, scads of Met Ball footage après the big event.
Later down the line, expect Teen Vogue, Epicurious.com, and Style.com to get channels of their own. The more Condé titles in video form, the merrier...
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