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2013 August 21

Condé Nast Partners With Amazon On Subscription Blitz

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(NEW YORK) Yesterday's media attention may've been captured by the buzzy moves over at Hearst, but Condé Nast trotted out some major subscriber-skewed news today: and the publishing giant have joined forces to sell magazine subscriptions through the online retailer, via a service entitled “All Access”. The initiative will offer readers an opportunity to purchase or renew subscriptions, for print and digital, through their Amazon accounts. The online retail giant will be taking a cut of the subscription revenue. A percentage or fixed amount has yet to be disclosed, but will hopefully not affect the mags' prices. The first titles to make it onto this new service will be Vogue, Glamour, Bon Appétit, Lucky, Golf Digest, Vanity Fair and Wired, with the rest of Condé's titles to follow shortly after.

The alliance marks yet another shift in the ever-changing media environment, looking far beyond basic mail subscription and physical newsstand retailers, both of which have seen declines in circulation numbers recently. And while Apple Newsstand has proven to be successful, Amazon brings to the table a customer base of 215 million, a slew that's far above the 18.6 million copies, in all formats, distributed by Condé Nast just last year. Is this the solution to circulation woes? Stay tuned...

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