2013 August 21
Condé Nast Partners With Amazon On Subscription Blitz
(NEW YORK) Yesterday's media attention may've been captured by the buzzy moves over at Hearst, but Condé Nast trotted out some major subscriber-skewed news today: Amazon.com and the publishing giant have joined forces to sell magazine subscriptions through the online retailer, via a service entitled “All Access”. The initiative will offer readers an opportunity to purchase or renew subscriptions, for print and digital, through their Amazon accounts. The online retail giant will be taking a cut of the subscription revenue. A percentage or fixed amount has yet to be disclosed, but will hopefully not affect the mags' prices. The first titles to make it onto this new service will be Vogue, Glamour, Bon Appétit, Lucky, Golf Digest, Vanity Fair and Wired, with the rest of Condé's titles to follow shortly after.
The alliance marks yet another shift in the ever-changing media environment, looking far beyond basic mail subscription and physical newsstand retailers, both of which have seen declines in circulation numbers recently. And while Apple Newsstand has proven to be successful, Amazon brings to the table a customer base of 215 million, a slew that's far above the 18.6 million copies, in all formats, distributed by Condé Nast just last year. Is this the solution to circulation woes? Stay tuned...
Mary Katrantzou is entering the athletic wear realm with a new collaboration with Adidas. The London-based designer, who is known for her statement making prints, follows Pharell Williams...
To celebrate the half-decade mark, e-comm haven The Outnet is rolling out an 17-piece collection of exclusives by a topnotch spate of designers. The accessories and apparel items are...
Genetic Denim is on track to transform from a jeans label into a lifestyle brand, thanks to a successful second round of funding via two big-name investors. Peter Morton, co-founder...
- Links of The Daily
- Banana Republic Taps Marissa Webb As Creative Director And Executive Vice President
- The Victoria's Secret Show Will Relocate From New York To London
- Rolex Appoints Jean-Frédéric Dufour As CEO
- Links Of The Daily
- Joe Zee Named Editor-In-Chief And Executive Creative Officer Of Yahoo Fashion