News & Scoops

2012 December 20

CH Carolina Herrera Takes PR In-House

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Jenny Friedman Jenny Friedman
Billy Farrell Agency
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(NEW YORK) CH Carolina Herrera is ushering in a fresh face to helm its PR efforts, taking on Jenny Friedman as public relations director for the brand. Friedman comes chez Herrera from her post as public relations and marketing manager at Roberta Freymann; she joined the label in March 2012. Prior to Roberta Freymann, Friedman spent nearly four years at Akris as PR manager, a title she landed in July 2008. Friedman also spent almost two years as design assistant at Polo Ralph Lauren shortly after graduating from George Washington University in 2004. Between her stints at Akris and Polo Ralph Lauren, Friedman spent six months as events and integrated marketing manager at Plum TV. In her new role, Friedman will report to Emilie Rubinfeld, Herrera's VP of global marketing and communications. Previously, CH Carolina Herrera was represented in particular capacities by BPCM. 

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