2012 May 17
Catching Up With Cannon Hodge, Bergdorf's Twitter Gal
Courtesy Bergdorf Goodman View Gallery
(NEW YORK) At Internet Week's "Fashion 2.0" panel on Tuesday, held at LIM College, a trifecta of fashion's social media big guns--Bergdorf Goodman's social media manager, Cannon Hodge, DKNY's PR SVP (aka DKNY PR Girl) Aliza Licht, and Kate Spade's director of marketing, Lindsay Knaack-Stuart--gathered to espouse their savvy of the Twitter, Tumblr, Facebook, and Pinterest varieties. Your Daily snagged Hodge after the panel to get the skinny on her current Twitter obsessions, dream accounts to follow, and the tribulations of spam tweets.
BY ALEXANDRA ILYASHOV
Do you remember your first tweet ever as @Bergdorfs?
Oh gosh, yes! It was something about stepping out into the Twitter world, along the lines of, "we're stepping out in these new shoes!"
How did you learn the ropes of the Twittersphere?
Erika [Bearman] from Oscar de la Renta actually gave me all these tips and guidelines. She told me to buy this book called Twitter Power. We were both reading it at the same time; in terms of digital publishing, the advice was not at all relevant by the time the book came out. But every time I see it, I think of her.
Is @OscarPRGirl a fashionable Twitter sisterly figure?
Erika was my first follow! There are a lot of us who work in fashion and social who understand and like each other. We can geek out for hours talking about our different Facebook pages or our favorite new hashtags!
Which Facebook page is geek-out-worthy at the moment?
The page for the new Dallas TV show is completely brilliant! It's hilarious; it's done in timeline format, with diary-style entries.
What's your Twitter pet peeve?
Grammar mistakes happen all the time, and can be nasty little buggers. So I try to be forgiving. Those horrible spammers are annoying. But you just block and delete; I actually go through and look at someone's feed to check out their tweets before I do that, though.
Where are the top three oddest places you've ever tweeted?
I tweet on the subway all the time; sometimes I'm holding my phone up for a signal, waving it around and everything. I tweeted on my tour of the capitol building when I was in Austin for SXSW. Oh, and I tweeted in the ocean in Barbados; I had this La Metier nail color on, and I thought, "ooh! This looks so pretty against the water!" and had to take a photo.
Who are you obsessed with on Twitter right now?
@EmptyChampagne is this guy out of Chicago who works for Deloitte; I've never met him before, but he's so funny. We constantly ask each other in the Bergdorf offices, "Did you see what @EmptyChampagne just tweeted?" He lightens all of our lives.
Any other non-fashion Twitter go-tos?
I follow all of the Shakespeare plays on Twitter; it's pretty amazing. I forgot which one they're on right now. I think it's one of the Henry's.
Who's your favorite loose cannon in fashion, Cannon?
Iris Apfel. I have a picture of her right next to photos of my mom, aunt, and brother. She has no clue who I am, but maybe one day. I by no means have the Iris Apfel thing going on, but I'd love to have that one day. She's still piling on her jewelry, wearing such amazing turquoise pieces, and those glasses! The way she can style things--jewelry, prints, and fabrics--and just have so much fun with fashion. It's inspiring.
Who's not on Twitter yet that you'd love to follow?
I was just thinking about that the other day! Naeem Khan is not on Twitter. I thought he was for a flash, but he isn't. He is so funny. Everything that takes place in his offices and in India, plus the level of detail involved with his embroidery, would be really fascinating to follow. Oh, and Naeem and his wife get really into karaoke, too.
Anyone from the past that you'd love for someone to ghost-tweet?
My great-great-grandmother was this crazy, zany woman who stood up to Stonewall Jackson. He made his whole team salute her! I'd love to follow all sorts of bold feminists.
PLUS! Cannon shares a few more people of yesteryear she'd love to welcome to Twitter...
Mary Read & Anne Bonney: "Collectively, they'd be like the Fug Girls with a wicked sense of menswear-inspired aesthetic."
Marchesa Casati: "Lady had style that still inspires."
Marianne Dashwood: "She would go nuts on Twitter; her feed would be deliciously emotive and gossip-fueled."
Charles Dickens. "A single sentence would last for at least ten tweets...and we would eagerly wait for every word and semicolon."
Søren Kierkegaard's alter-ego., K: "His naughty sense of deviance would be impossible to ignore."
Ignatius J. Reilly: "It would be a blundering, blustering quixotic tale."
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