2010 November 30
Carven to Open Flagship Boutique in Paris
MARC DIMOV / PatrickMcMullan.com View Gallery
(PARIS) French heritage maison Carven is officially back in business. Since signing the virtually unknown Guillaume Henry, an assistant at Paule Ka and Givenchy, as creative director in 2009, the tides for this formerly floundering maison de couture have definitely turned. In what reads like a textbook lesson on how to successfully revive a classic fashion brand, Carven have created a massive buzz around their 32-year old wunderkind and his Parisienne designs, which have chicettes and starlets begging for more. "These clothes are going to change your life," promised Natalie Massenet, when she hosted a dinner for Henry in London last March.
The celebs seem to think so. One fan, the newly “gamine,” Emma Watson, recently made the daytime television rounds in New York, wearing an adorable nude dress, topped with a prim white collar, from Carven’s Fall/ Winter 2010 collection.
And if the powers that be have any say, might she also be on hand when Carven inaugurate their first stand-alone boutique in Paris this January? Reps for the brand would only confirm that the women’s wear boutique, covering two levels at 36 rue St. Sulpice in St-Germain-des-Prés, would have an inauguration in the New Year. But it doesn’t take much imagination to guess that the launch will almost certainly coincide with the Paris haute couture schedule, running from January 24 to January 27.
UPDATE: According to a Carven spokesperson, the house will show its Fall 2011 collection with private showroom appointments.
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