2013 March 28
Bibhu Mohapatra Launches Exclusive Rent The Runway Collection
(NEW YORK) Bibhu Mohapatra and the well-heeled team behind Rent the Runway, including co-founders Jenn Hyman and Jenny Fleiss and fashion director Lucy Sykes Rellie, rounded up a covey of eager eds and gathered at Junoon last night on West 24th Street. Pourquoi? To nosh on Indian delicacies, of course, and fête the New York-based designer's Indo-Deco capsule collection for the fast-growing website, dedicated to loaning designer dresses and accessories to the masses. The six-piece capsule collection on display featured vibrant gowns and cocktail frocks fusing the traditional Indian colors and textiles of Mohapatra's childhood with architectural silhouettes and details of the '20s. "Indo-Deco captures the subsequent energy of the modern Indian woman," said the designer on his inspiration behind the poppy-colored lineup. Starting today, the full range will be available to rent for $200 to $400 at RenttheRunway.com for a span of four to eight days, along with 12 additional Bibhu Mohapatra designs that are part of his core collection.
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