2010 November 22
Are You the Next Big Thing in Accessories?
PatrickMcMullan.com View Gallery
(NEW YORK) Fashion's fascination with the vox populi is so widespread that it was only a matter of time before designers would be outsourcing product development to their fans—n'est pas? Rebecca Minkoff is among the first to pioneer the trend. She is partnering with Polyvore.com to give millions of its users the opportunity to redesign the next best-selling Morning After Clutch.
At Polyvore.com, potential designers will use digital images of leather, hooks, tassels, studs, zippers, and other elements to cobble together his or her dream handbag. Minkoff will select her top ten submissions, and then fans will vote on the Rebecca Minkoff Facebook page from December 1-8. The Polyvore + Minkoff bag will be named after the winner, and it will debut on the designer's Fall 2011 runway. Come March 2010, it will be available for purchase at RebeccaMinkoff.com.
“At Polyvore, we want to democratize fashion and empower everyone to have a voice in the creative process,” said Polyvore co-founder and CEO Pasha Sadri. “Today’s collaboration with Rebecca Minkoff brings us one step closer to achieving that goal where our passionate community can discover and express their style and see their creations become a reality.”
“I’m always trying to embrace new methods of technology,” says Minkoff. “We’re always exploring non-traditional media strategies to maximize our presence and collaborating alongside Polyvore was a no-brainer. I’m very much looking forward to seeing how each user creates their own Rebecca Minkoff bag, and I’m excited to see which bag is going to wind up in the Fall collection.”
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