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2010 February 23

Are You Ready for Your Close Up?

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(NEW YORK) Fashion's Night Out was initially conceived as a shot-in-the-arm to ailing retailers who suffered from abysmal foot traffic and dire profit margins during the so-called Great Recession of 2009. Now, the concept has evolved. Although now described (in a press release) as "a worldwide initiative to celebrate fashion and boost the retail industry," this born-of-Vogue event has increased its partnerships from the CFDA and NYC & Co. to now include CBS. Today, Vogue and CBS announced that the making of Fashion's Night Out 2010 will be made into a one-hour primetime special. It will air on Wednesday, September 15 at 8:00 p.m. EST.

The special aims to take viewers behind the scenes during preparations for the festivities, which will be held on September 10, 2010. Celebrities, designers, event organizers, retailers and of course, Vogue editors will share screen time. Today's press release vows that "the show will focus on the individuals working in all parts of the industry, from salespeople to design staff, for whom the vibrancy of the fashion business is a question of economic survival." 

“While New York City is the epicenter of this event,” said CBS executive producer Susan Zirinsky in the statement, “cities all over the world took the baton last year and ran with it, and 2010 promises to be even bigger. The message is clear: Responsible spending can breathe new life into the economy, and that means jobs. Fashion’s Night Out is a self-styled stimulus package by the fashion industry that has ignited a global movement."

Although Vogue reported that the event significan tly improved balance sheets while improving awareness for the fashion industry, only anecdotal sales reports from the 2009 participants have been published. Fashion houses are in the process of balancing the cost of keeping stores open for several extra hours, booking additional staff and celebrities to attend the event, marketing and promoting the event, hiring food and beverage services, and bulking up security teams to handle the masses scrambling for an Olsen sighting. Thanks to CBS, the fashion-obsessed world may now watch the wonderful spectacle unfold from the comfort of your chaise

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