Daily Front Row

2010 February 10

An Edit by ELLE

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ELLE's March issue.
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(NEW YORK) Started your spring shopping yet? ELLE wants to help. Starting today, the magazine is launching a new project in collaboration with Upper East Side boutique Edit New York to pick the 10 most sought-after items for spring, for your shopping perusal. Market director Joann Pailey and senior accessories editor Kate Davidson Hudson have teamed up with Edit’s fashion director, Alissa Emerson, and co-owner, Valerie Feigen, to hand-select the aforementioned items--which include pieces from Rag & Bone, Anya Hindmarch, Derek Lam, and Jason Wu, among others.

“This program is unlike any other," said Carol Smith, ELLE Group’s senior vice president and chief brand officer. "Because Edit shares ELLE’s belief in the art of the mix; it’s the perfect retail partner for us. Our readers will be able to interact with a print, online, and brick-and-mortar retail experience that truly brings the pages of the magazine to life. I think they’ll love it, because for the first time ever it allows you to see something you like in a new collection in the magazine and own it—not six or eight weeks later, but the very same day you spotted it.” The pieces, which will be featured in the ELLE Shops pages in the magazine’s March issue, will be available in-store and online (ELLE.com will feature direct click-to-buy links to Edit’s e-commerce site) starting today, the day the new issue hits newsstands.