News & Scoops

2013 March 7

10 Crosby Moves to Amazon

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Derek Lam with models wearing 10 Crosby. Derek Lam with models wearing 10 Crosby.
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(NEW YORK) Amazon customers, meet 10 Crosby. Derek Lam's diffusion line has found a new home on the internet giant's website in the form of an e-commerce shop 'n' shop at The brand, which sources 30 percent of its wholesale business via online, will update the merchandise assortment with 10 deliveries per year. Additionally, the new 10 Crosby e-site will house social media content as well as brand editorial, from design director interviews to noteworthy 10 Crosby news. This is the first virtual, one-brand store for Amazon, which hopes to increase its fashion clientele with similar one-brand shop 'n' shops in the future. 

In addition to the 10 Crosby deal, Amazon is targeting the fashion community with a 40,000 square foot photo studio for Amazon Fashion in Williamsburg, opening later this year. Also on Amazon's to-do list as of late? Its first television commercial, featuring spring dresses, which hit the airwaves on March 4. 





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