Daily Front Row

2010 May 14

Abaeté Shutters

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Laura Poretzky
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(NEW YORK) Abaeté, the contemporary clothing line founded by Laura Poretzky, has closed, The Daily has learned. The brand stopped production in October 2009. Abaeté was launched by the French/Brazilian/American Poretzky in 2004, and its resort 2005 collection was quickly snapped up by stores like Kirna Zabete. Soon, the brand became a fashion week fixture, drawing fans like Rachel Bilson, Kirsten Dunst, Jessica Alba, and Mandy Moore and appearing in Marie Claire, Glamour, Lucky, Cosmopolitan and more. In 2006, Abaeté partnered with Payless ShoeSource to create the first-ever designer shoe collection for the mass shoe store (kicking off a series of collaborations that includes Lela Rose and Christian Siriano for Payless). Laura Poretzky’s last runway show was held for Fall 2009. Poretzky did not respond to repeated requests for comment.
EMILY GYBEN