2009 December 1
Stacey Bendet Eisner's Expanding Empire
(NEW YORK) While many fashion companies are contracting due to the recession, one of New York's most bold-faced brands is primed for expansion. Alice + Olivia, founded in 2002 by Stacey Bendet, is preparing for a growth period by reconfiguring its public relations strategy. Susie Draper, formerly of Tory Burch, has been named VP of communications at Alice + Olivia, effective December 8. Her support team will include Michael McLaughlin, formerly an account manager at HL Group, who begins as PR manager on December 7. Ali Wise, who until recently served as director of entertainment PR at Dolce & Gabbana, has been tapped as a consultant. Alison Brod PR, which represented the brand for several years, will cease to do so in the upcoming weeks.
"We love Alison Brod, but we felt that our company and our brand were at a point that it was important to bring our PR efforts in-house," said Bendet Eisner via email on a business trip to Hong Kong. "Ali Wise is consulting on events as well as all celebrity branding efforts, a dedicated focus especially with the upcoming launch of our basics line and our shoe line in 2010." In related news, Aliceandolivia.com will relaunch tomorrow, December 2, featuring e-commerce for the first time.
Alice + Olivia launched in 2002 at Barneys New York. Revered for well-fitting pants, the brand rapidly expanded when founder Bendet partnered with Theory's Andrew Rosen. Today, Alice + Olivia is sold in over 700 stores worldwide, including Barneys New York, Bergdorf Goodman and Neiman Marcus, Harrods, and Lane Crawford. The company anticipates 2010 sales of over $50 million.
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