2009 November 3
Au Revoir, Armani...Bonjour, Burberry!
(NEW YORK) For George Kolasa, change is in the air. Armani's SVP of communications for the brand's U.S. operations is decamping for Burberry, where he will serve as SVP of communications. Kolasa will oversee all marketing and PR activities for Burberry in the United States. He will report to Sarah Manley, the brand's London-based senior vice president of marketing and communications, as well as Eugenia Ulasewicz, the president of Burberry USA. "We are delighted with his appointment in such a key and important market for Burberry," said Manley in an email message.
Kolasa joined Armani in 2006 and handled public relations, merchandising, entertainment marketing, and image events. Prior to joining that brand, Kolasa held several senior posts including senior vice president of global marketing at Karl Lagerfeld and head of new business development at Tommy Hilfiger. Kolasa also served as director of communications at Ralph Lauren. His key team at Burberry in New York includes Jordan Webb, VP of public relations.
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