2009 November 2
Cotton's New Digital Realm
"At Cotton Incorporated this is the first time we’ve gone digital, and we finally took the plunge! We used to do a magazine, but with this new digital media there are so many resources and ways to show our materials. What’s so exciting is that we have an opportunity to be even more global than we are now," explained DeFranco.
Interactive elements and innovative visual resources like the silhouette portion allow users to download sketch ideas, easily moving from concept to concrete. "This is an environmentally friendly move, as well!" explained DeFranco. "The magazine was great, but with shipping, producing and printing…all these things take its toll. I know this may seem small, but really anything we can do does make a difference." Breathing a sense of vivacity into Cotton Inc, the new website launch is a colorful and savvy approach in this digital world.
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