2009 October 14
A Confederacy of Genius
(NEW YORK) Although the global retail scene is looking dire, one small boutique is experiencing rapid growth. Los Angeles style emporium Confederacy, the brainchild of stylist Ilaria Urbinati and actor Danny Masterson, has just fully launched their official website, Shopconfederacy.com, with a host of features and services catering to their chic clientele. "We wanted it to be more than just an ecommerce site or a landing page for the store," explained Urbinati. Hence a news-filled blog, a runway section complete with photos from those designers sold at Confederacy, a "this just in" section stocked with the latest merch, and information about the art exhibits featured in the store's gallery. (Currently, etchings by Francis Bacon running $12,000 each. On October 24, Ed Westwick will host an opening of upcoming work by Todd DiCiurcio.)
In upcoming weeks, expect inspiration boards and lists of favorite items by friends of Confederacy like Ashley Greene and Krysten Ritter. One of the site's most-clicked sections is shoppable photographs of the new private-label line of Albert Hammond for Confederacy suits, designed by Urbinati and Hammond. (Urbinati is also collaborating with Rebecca Minkoff on her recently-relaunched ready-to-wear line.)
But the site's most compelling feature remains its formidable e-commerce operation, which boasts thousands of items for men and women from designers like Givenchy, mm6 Martin Margiela, Tom Ford, Comme des Garçons, Proenza Schouler, and Jil Sander. Urbinati plans to report back on the blog from her buying trips around the world. "There's a lot of great shopping, but there is also plenty to see," said Urbinati. "And don't miss the sale stuff!"
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