News & Scoops

2009 September 14

Donna Karan Connects

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DKNY iPhone App Now Available DKNY iPhone App Now Available
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(ADVERTISEMENT--NEW YORK) Your iPhone can give you directions, point you to a bar or restaurant, and even identify that faint song in the background of wherever you are—but bringing you Donna Karan? Yep, there’s an app for that. Karan has launched her brand new iPhone application, in partnership with Atimi Software, Inc., in conjunction with the deliveries of her fall 2009 collection. “With me, it’s never just about the clothes,” said Karan. “It’s about a lifestyle and a commonality that I share with my consumer. The iPhone application is the modern evolution of the time I spend with my customers in the dressing room.” Indeed, the application includes elements like a fashion video called “System of Dressing,” where Karan will teach the user the myriad ways to sport her styles. “The design method applied to the iPhone application was to truly allow Donna Karan to connect with her clients in as personal a way as possible,” said Atimi vice president Scott Michaels.

In addition to the styling how-to, “Donna’s Journal” has weekly updated content, ranging from Karan’s obsession du jour to her travel diaries. “Love, Love, Love” highlights weekly must-haves—both from Karan’s current collection more personal picks like a favorite book or art exhibit. “People Who Inspire” features artists, yogis, spiritual leaders—anyone who is currently inspiring Karan’s life. The first figure? Eric Lewis, the pianist who performed at Karan’s fall 2009 show. “Ask Donna” is a section that allows app users to pick Karan’s brain, be it about fashion or anything else. “DK Talk” is Karan’s take on a Proust questionnaire; first up, she interviews the inimitable Iman. And finally, “DK Travel” includes pictures and captions from Karan’s recent voyages. For the launch, this section highlights her recent trip to Africa.

“Now I can reach a world of women immediately, speaking woman to woman about clothes, objects of desire and personal passions," said Karan. "There is nothing faster, more mobile or more advanced in communication today."

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